With NCAA NIL rules coming into effect on Thursday, check out the active men’s and women’s college basketball players who are already getting started with partnerships and personal brands.

The name, image and likeness (NIL) era in college sports is officially here. As of Thursday, college athletes are able to profit off of sponsorships, social media, streaming platforms and more.

Many players are beginning to take advantage of the new financial opportunities. Check out the college basketball players who have already inked deals with various brands.

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Haley and Hanna Cavinder, Fresno State

Fresno State’s Haley and Hanna Cavinder started the NIL era off with a bang early Thursday morning with the announcement that the twins have partnered with Boost Mobile and Six Star Pro Nutrition. The two have more than 3.3 million followers on their TikTok account. As sophomores, the Cavinders combined to average more than 36.1 points per game for the Bulldogs.

Jordan Bohannon, Iowa

Iowa guard Jordan Bohannon announced his first NIL venture with Boomin Iowa Fireworks, a Windsor Heights, Iowa, fireworks shop. On Thursday, Bohannon will be available at the store location to sign autographs and raffle off signed, game-worn memorabilia.

Dontaie Allen, Kentucky

Kentucky wing Dontaie Allen became the first Kentucky Wildcat to dip his toes into NIL Thursday with a partnership with The Players Trunk, an athlete collectibles and merchandise brand.

Matthew Cleveland, Florida State

Florida State five-star freshman Matthew Cleveland has already made a splash early in the NIL era. He announced that he is partnering with Yoke Gaming, an athlete-centered video game platform. Additionally, Cleveland is also joining recruiting outlet Stockrisers as a contributor, with his first piece of content dropping later this month.

Zed Key and Eugene Brown, Ohio State

Ohio State Buckeyes Zed Key and Eugene Brown have also joined Yoke Gaming, which partnered with Florida State’s Matthew Cleveland earlier Thursday.

Trent Frazier, Illinois

Illinois’ Trent Frazier, an All-Big Ten defender last season, has joined VIDSIG, a global video chat service, to provide fans with further access to himself and Illini basketball.

Edgar Padilla Jr., Illinois

Puerto Rican-born Edgar Padilla Jr., another Illinois guard, has also partnered with Six Star Pro Nutrition, an athlete supplements brand. He joins Fresno State’s Cavinder twins as early partners with the brand.

Deshaun Highler, Sacramento State

“Last Chance U” star and Sacramento State guard Deshaun Highler announced his own personal brand earlier this week with the launch of anywaynecessary.com coming July 2.

Zak Swetye, Xavier

Xavier walk-on Zak Swetye started a Cameo account Thursday as one of the first college basketball players to appear on Cameo. He currently has his price for a customized video set at $10.

Dayton men’s basketball

Flyer Faithful LLC, led by ’08 Dayton grad Brian Roberts, owns real estate that includes a local bar called The Fieldhouse as well as rental property. Flyers players will reportedly be able to use their social media to advertise the rental property.

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